New Resource: The Business Case for Digital Accessibility

[Shawn Henry]

Dear WAI Interest Group List Subscribers,

The W3C WAI Education and Outreach Working Group (EOWG) today published a new resource that describes the rationale for organizations to address accessibility:

The Business Case for Digital Accessibility
https://www.w3.org/WAI/business-case/

The resource includes direct and indirect benefits of accessibility, and the risks of not addressing accessibility adequately. It describes that accessibility can:
* Drive Innovation
* Enhance Your Brand
* Extend Market Reach
* Minimize Legal Risk
It provides case studies and examples that demonstrate how continued investment in accessibility is good for your organization.

EOWG welcomes other case studies, see https://www.w3.org/community/wai-engage/wiki/Case_studies
Comments are also welcome via GitHub or e-mail. These are linked near the bottom of the page under "Help improve this page".

Tweet to share the news:
https://twitter.com/w3c_wai/status/1060875447402147847

Regards,
Sharron Rush, EOWG Co-Chair
Brent Bakken, EOWG Co-Chair
Shawn Henry, W3C Team Contact for EOWG